STUDY QUESTIONS – See Appendix: Case Analysis; and Case Analysis Boxes
throughout the text – see page numbers below for more specific explanations of
each point. Similar to our first week’s
HW case, answer the questions in the book with the case. If the word count has
not been met, begin answering the questions below until word count is
fulfilled. For the HW cases, only 15 questions will be addressed. For the Minor, Major and Final Case Studies,
additional questions will be required to be addressed. But following the
pattern below will ensure your readiness for the next steps.
| 1. Introduce the organization: basic facts and brief
| 2. Specifically identify the industry, life-cycle
stage and the competitors – see IBIS World database
| 4. Who has succeeded and failed in the in the
industry? What are the Critical Success Factors (or KSF)?
|5. What political/legal forces affect the industry?||Pg. 55|
| 6. What economic forces affect the industry? What is
the market structure?
|7. What social forces affect the industry?||Pg. 81|
|8. What technological forces affect the industry?||Pg. 87|
| 9. What is the current firm-level or corporate-level
| 10. What is the current business-level [generic]
| 13. What is the organization’s financial position and
financial strategy – how do they make and invest their money?
| 16. / 17. What are the organization’s Strengths and Weaknesses?
On what competencies should they build?
| 18. / 19. What are the organization’s Opportunities
| 20. What strategic alternatives are available to the
| 21. What are the pros and cons of these
|22. Which alternative should be pursued and why?|
Case Study Summaries
This project requires you to apply the concepts and methods learned so far in
the course. This is an individual project.
are to write the research paper in accordance with the Appendix: Case Analysis found in the rear of your text,
incorporating APA standards and citing a minimum of five (5) journal sources,
and/or business trade resources.
For your HW papers, your
paper submission should follow the below stated composition and formatting
guidelines; and be composed unto a “Word Document.”
- Title page with
your name, course, date, and an appropriate title.
- You can use
single or double space, Times New Roman, and 12pt font.
- Support your
- When all is done,
give a brief conclusion.
- Upon citing
works, add a separate reference page.
These APA additions are NOT
a part of the word count that should approximate 800-1000 words. Do not simply answer the questions; provide
support and articulate a path forward.
Each individual will submit their paper
to the Professor via the Assignment link
Phil Knight and Bill Bowerman met at the
University of Oregon in 1957. Five years later, they formed Blue Rib- bon
Sports to manufacture high-quality running shoes. In 1963, they began selling
Tiger shoes—manufactured by Onitsuka Tiger in Japan—out of cars at track meets
in the United States. The company became Nike in 1972, named for the Greek
goddess of victory.
Nike grew rapidly, securing 50 percent of the
U.S. run- ning shoe market by 1979; the company went public in 1980. The
shoemaker expanded into other sports with Michael Jordan’s “Air Jordan” in 1985
and the cross trainer in 1987. Nike signed Tiger Woods to a $40 million
endorsement contract in 1995 and continued its prowess into most major sports.
Nike acquired competitor Con- verse in 2003 and currently competes with
shoemakers Adidas, Reebok, and others. The firm continued to expand its product
offerings to a variety of sports-related catego- ries, including apparel,
clothing bags, two-way radios, and even heart monitors. Nike’s late 1980s
advertising slogan, “Just Do It,” is still widely renowned as highly effective
Today, Nike is the number-one shoemaker in the
world and controls over 20 percent of the athletic shoe market in the United
States. The company designs and markets shoes for basketball, baseball, golf,
cheerleading, volleyball, and other sports—in addition to Cole Haan dress and
casual shoes and a line of athletic apparel—in about 200 coun- tries. Chairman,
CEO, and co-founder Phil Knight still owns controlling shares in the company. Much
of Nike’s success may be attributed to its endorsements, including such
notables as LeBron James, Kobe Bryant, Michael Jordan, and Roger Federer.
Nike products are distributed through
thousands of retail sporting goods and shoe stores in the United States and
across the globe. The firm operates over 900 company- owned stores as well.
From 2005 to 2015, Nike revenues grew from $13.7 billion to $30.6 billion. The
Nike brand accounts for the majority of revenues. Nike also operates
twenty-four distribution centers worldwide, with approxi- mately half of the
company’s revenues coming from out- side of the United States. Nike veteran
Mark Parker has been CEO since 2006; he was named Fortune’s Business- person of
the Year in 2015.
Because most of its shoes are manufactured by
con- tractors in low-wage companies, Nike has been a constant target of human
rights activists, citing poor wages and alleging child labor violations and
substandard working conditions. Nike has taken steps to improve conditions, but
critics continue to charge that more should be done.
1. How important are Nike’s expensive
endorsements to the company’s success? Are the endorsements really worth the
what extent, if any, is Nike liable for the actions of its manufacturing
contractors with regard to employment issues and human rights violations?
3. Do small rivals like China’s Li-Ning pose a
serious threat to Nike? Could private-label athletic shoes challenge Nike,
especially in poor economic times?
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