ITM301 Case and SLP 4
Module 4 – Case
Electronic Commerce and the Social Enterprise
The focus of this Case is on e-business. Here are some background materials on e-business that you should review.
Module 4, Lecture 1: E-Business and E-Commerce Models and Strategies:
Module 4, Lecture 2: B2B E-Commerce and E-Procurement:
Module 4, Lecture 3: E-Commerce Support Services: Payment and Order Fulfillment:
Case 4 Review Quiz: This quiz will not count toward your grade but allows you to assess your knowledge.
In your teams, use the Internet to plan a trip to some location outside the United States. Have each individual, working independently, use the services of a different online travel site such as orbitz.com, travelocity.com, kayak.com, Concierge.com and expedia.com (search “online travel sites” for additional options). Pull together to share the findings of the group.
Find the lowest airfare.
Examine a few hotels by class.
Get suggestions of what to see.
Find out about local currency, and convert $1,500 to that currency with an online currency converter.
Compile travel tips.
Prepare a report comparing how each site performed in terms of its ease of use, helpfulness, and best overall deal. Each member of the team posts the results of the analysis and a discussion of the team processes. (If a team member cannot for location reasons work in a team, then that person can do the project on his/her own.)
Produce a 3- to 4-page paper analyzing and comparing online travel sites. Use of Excel and tables is highly recommended along with a description of your analysis. The final report should include the report findings combined in one Word doc.
Each member of the team will post the report to your individual drop box – be sure to have the names of all team members on the cover sheet.
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