Review the presentation given by the marketing director in the media piece, Vila Health: Market Analysis. Then construct a competitive analysis focused on social media use for St. Anthony Medical Center’s Labor and Delivery service line versus the two other competitor organizations. Post your document in the discussion space. This completes step three of Kotler’s Marketing Plan format, presented in Health Care Marketing.
Review and respond to your fellow learners according to the Faculty Expectations Response Guidelines. Focus your response on a comparison with your own analysis–do you see any emerging patterns? Support your response with reference to your texts and to the information gleaned from St. Anthony Medical Center itself.