Case StudyOTTOS WEINER WORLDis one of the best-known and most loved haute dog concessions in town. In business for about five years he sells sandwiches and other lunch items made from locally produced food from his mobile food trailer

Case StudyOTTOS WEINER WORLDis one of the best-known and most loved haute dog concessions in town. In business for about five years he sells sandwiches and other lunch items made from locally produced food from his mobile food trailer. Ottos passion and talent for creating reliably fresh tasty lunch fare popular among a business clientele (largely employees and shoppers) has made his small enterprise a booming success.In the last year Ottoadded three bicycle-towed concessions that travel to different strategic locations in town selling his popular sandwiches to customers who work beyond walking distance ofOTTOS WEINER WORLD. He now has six employees part-time working the concessions. Because he caters to urban customers the concessions operate on weekdays from 10 am to 2 pm. To promote word-of-mouth advertising Ottouses Facebook to publish hisdaily menus and the locations of the bicycle concession.A sole proprietor Otto has been pleased with his lunch business success. Now it is time to get serious about the future of hisbusiness. In the short and medium term he wants to see the business grow into a potentially more lucrative enterprise implementing a greater variety of food products and services and increasing his competitive edge in the region. Ever the ardent entrepreneur Ottos long-term dream is to develop his creative health-conscious culinary skills and services into a wider clientele outside the immediate region.An opportunity has arisen to lease restaurant space about 25 miles from his trailer concession location close to a mall and the suburbs and nearer to his local food producers. Otto has jumped at the chance to own a restaurant and plans to expand his current business and will be changing the business form to an LLC. Althoughhe has hired professional business consultants to help set up the space design the menu and implement the opening of the restaurant he must also consider the short- and long-term financing human resources and management needs of the an expansion. Otto is particularly sensitive to his relationship with his customers employees and the community.———————————————————————————————————————Purpose:Throughout the course you have learned a wide array of business concepts and theories.This assignment is designed to have you demonstrate knowledge of the material learned in the course applying concepts and theories to a case scenario.Assignment Instructions:In this paper you will analyze and discuss small business growth in terms of growth strategy financing assistance organizational structure and staffing needs customers and promotion and ethics and social responsibility. You will apply business and management concepts learned throughout the course to the case scenario provided.Step 1:Preparation for Writing the AssignmentBefore you begin writing the paper you will read the following requirements that will help you meet the writing and APA requirements. Not reading this information will lead to a lower grade;Step 2:How to Set Up the PaperCreate a Word or Rich Text Format (RTF) document that is double-spaced 12-point font.The final product will be between 7-8pages in length excluding the title page and reference page. You may not exceed eight (8) pages so it is important to write clearly and concisely.Follow this format. Consider making an outline to ensure the correct headings are in place and to keep you organize the paper.Step 3:Read the Case Scenario provided ABOVEStep 4:Write the IntroductionCreate the introductory paragraph.The introductory paragraph is the first paragraph of the paper and tells a reader the main points covered in the paper. To help you know how to write an introduction view this website to learn how to write an introductory paragraph:http://www.writing.ucsb.edu/faculty/donelan/intro.htmlStep 5:Growth StrategyOtto has to have a plan to grow his business. Read the course readings on Entrepreneurship as well as other chapters in the eBook. Then:Step 6:Financing AssistanceOttohas to ensure he has the resources to handle the expected growth.ForOttoto have the resources needed to manage the expected growth he must have financing in place.Step 7:Staffing Needs/Organizational StructureOttoknows that the expansion will require changes to staffing. Think about what the expanded business needs in terms of human capital and how the business can best be organized so that every employee has a job that fits within the organizational structure.Step 8:Customers/Promoting the BusinessOtto has limited funds. Two ofhis main concerns are: what to do to promote the business to current customers and how to promote the business to new customers. Use the course readings to:Step 9:Ethics and Social ResponsibilityWith having only a few employees Ottohas never thought much about how he can ensurethebusiness is ran ethically. At the same time Ottohas not put much thought into being socially responsible although he believes strongly in supporting the community and does so by purchasing products locally.Step 10:Write the summary paragraphWrite the summary paragraph. A summary paragraph restates the main topics of the paper.Make sure to leave a reader with a sense that the paperis complete.The summary paragraph is the last paragraph of a paper and does not need a heading.Step 11:Review the PaperRead the paper to ensure all required elements are present. Use the grading rubric to ensure that you gain the most points possible for this assignment.Proofread the paper for spelling and grammatical issues and third person writing.

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